ILAN Brand
vision
Heritage Meets Modern Elegance
ILAN is a Qatari brand, which is an art and innovation that combines the civilization of the West with the magic of the East, our vision.
It presents modern designs that tell the stories of our previous ancestors.
We are here to make these stories a reality to present to the whole world in the form of elegant designs and costumes.
We believe that “i L A N” is not just fashion, but a lifestyle that expresses a modern identity rooted in authenticity.
We seek to be the bridge that connects the past to the present, and the East to the West, to offer the world works that mimic high taste and immortalize the beauty of our heritage with a renewed spirit.
our logo story
Symbol of Elegance
We chose the “Oryx” as the emblem of Ilan because it embodies the charm of the East and the sophistication of the West, representing elegance and authenticity in our culture, while also reflecting freedom and nobility in others. As a symbol of the State of Qatar, it expresses our pride in our national identity and our ambition to reach a global audience.
In our logo, the "Oryx" is not just a visual mark—it is a living story that captures the balance between past and present, identity and aspiration, beauty and strength, making every piece of our designs a reflection of this timeless symbol.
ELENA SMART ASSISTANT
Your Smart Companion
"Elena, the smart character inspired by the Ilan logo, embodies the elegance of the gazelle, reflecting our brand identity. She was created to be your intelligent companion on your shopping journey, guiding you confidently to choose the most beautiful designs and, for an easier shopping experience and more delightful selections.”
Modern Heritage
Connecting Past, Present, and Future
ILAN blends Eastern magic with Western sophistication, creating elegant designs that honor our ancestors while shaping a timeless modern identity.
sarah al-athba
Founder & Designer of ILAN
Sarah Al-Athba, a Qatari fashion designer, combines artistic creativity with technical innovation to establish ILAN as a contemporary icon in the fashion world. She is distinguished by her unique ability to design and create fabrics from scratch — starting with selecting raw materials and developing textiles, all the way to overseeing every stage of production until the final launch.
Fashion Stories
Sarah believes that fashion is not just about appearance, but a story told through every piece. This philosophy shapes each of her collections, which carry her personal imprint: from drawing inspiration from the historic Al-Mosnad script, to introducing 3D embroidery in Bloom, embodying strength in Be Bold, reflecting the universe in Universe Glow, and pioneering bold innovation in Orbit — where fabrics are cut with lasers and embroidery is crafted through burn techniques.
Every Piece Tells Story
Global Identity
With this distinctive approach, Sara Al-Athbah has become a prominent name representing a Qatari identity with a global spirit, positioning ILAN among the fashion houses that define style as a universal language of art and innovation.
